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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

Trade

MF By You: closer to farmers’ needs

Massey Ferguson introduces “MF By You”, a new factory-fit service that enables farmers to specify their tractors to better meet their agronomic, comfort or operational expectations. “We know every farm and farmer has different needs, so we are now extending our MF eXperience to ensure our tractors m...

MyEasyFarm touring Europe

MyEasyFarm, AgTech startup in Precision Farming and Low Carbon Agriculture, will be touring across Europe during the month of June . The company will either participate and/or be on display at a number of trade fairs, conferences and meetings. May was already a busy month, with several events in the...

Mahindra sales slightly decrease

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, published its tractor sales numbers for May 2023. Total sales (Domestic + Exports) were at 34,126 units, as against 35,722 units for the same period last year. Exports for the month stood at 1,013 units.  In tota...

Mahindra’s April sales shows hiccup

Total tractor sales (Domestic + Exports) of Mahindra’s Farm Equipment Sector during April 2023, went down compared to April 2022. Total sales were at 36,405 units, as against 40,939 units for the same period last year. Exports for the month stood at 1,007 units. Commenting on the performance, Hemant...

Stable 2022 tractor sales figures in Europe

Tractor registrations in Europe remained high in 2022, though down on the previous year, despite price and supply chain challenges. This appears from figures, collected by CEMA, the European Agricultural Machinery Association. Overall, just under 215,000 tractors were registered across Europe (1) in...

Case IH signs partnership with Agrofy

Case IH has signed a partnership with Agrofy, an online marketplace in Brazil. From now on, customers can access Agrofy and purchase new and used machines such as tractors, planters, sprayers, combine harvesters, as well as Case IH sugar cane and coffee harvesters. “Case IH has always brought ...

AGCO to expand Hexagon distribution

AGCO has signed an agreement with Hexagon, to expand its factory-fit and aftermarket ag guidance systems offering. The new guidance system will be sold as Fuse Guide on Massey Ferguson and Valtra tractors. The new arrangement expands upon the current agreement between AGCO and Hexagon to distribute ...

Mixed sales figures in North America

Combine harvester sales in the USA and Canada continue to grow, while tractor unit sales stay close to their 5-year average, according to the latest data from US based Association of Equipment Manufacturers (AEM). Overall U.S. ag tractor unit sales continued to slide in March despite gains in the 4W...

Smart Spraying technology on Fendt Rogator

AGCO Corporation, together with Bosch BASF Smart Farming, will integrate and commercialize “Smart Spraying technology” on Fendt Rogator sprayers. Onwards, the companies will jointly develop additional, new features. In May 2021, AGCO and Bosch BASF Smart Farming started the first trials of Bosch BAS...

AgXeed appoints new key distributor  

When selecting distribution partners, top priorities for AgXeed are innovative mindset, comprehensive service and a direct link to the customer. Nouws Mechanisatie, their new distribution & service partner for south-west of The Netherlands, fully meets with these demands. The technology Agxeed o...
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