MF By You: closer to farmers’ needs

Massey Ferguson introduces “MF By You”, a new factory-fit service that enables farmers to specify their tractors to better meet their agronomic, comfort or operational expectations.

“We know every farm and farmer has different needs, so we are now extending our MF eXperience to ensure our tractors meet a greater variety of requirements, and that the process makes dealers’ job easier,” explains Jérôme Aubrion, Director Marketing Massey Ferguson, Europe & Middle East.

“Our extensive global Voice of The Customer consultations ensure that every MF tractor is ‘Designed by Farmers for Farmers.’ MF By You, extends our personal touch by enabling farmers to select from extra additions they require,” he adds.

Massey Ferguson tractors are renowned for their straightforward operation and they come well-equipped as standard. All customers can also further adapt their purchases by selecting options while ordering, using their dealers’ new ‘MF Configurator’ system.

Tailor-made specification

MF By You takes the purchase process a step further, enabling customers to select additions from a large catalogue. “The wide choice of factory-fitted additions is designed to enable owners to increase productivity and comfort, boost performance and enhance operations. For example, the Central Tyre Inflation System protects the soil from compaction while reducing tyre wear and fuel consumption,” says Mr Aubrion.

“Other MF By You additions increase versatility allowing, for example, MF Guide to be mounted on Visio Roof cabs – providing the benefit of both visibility, as well as accurate guidance. And, to ensure our tractors suit every specific requirement, the workshop also offers special rims and tyres, which are not available through the standard offer,” he continues.

Other additions in the broad range include tinted windows, floor mats and seat covers, for example. Everything farmers may need to improve efficiency or comfort will be available through MF By You.

Dedicated “MF By You” workshop

MF By You is located in a new 1,000m², dedicated workshop at the factory in Beauvais, which is large enough to accommodate ten tractors. Here all the modifications and additions are installed by specially trained engineers, who tailor the tractors to each farmer’s desired individual specifications.

This also greatly simplifies the purchase process for dealers, who can now deliver additional, fully approved, equipment that is fitted at the factory.

All the installed equipment and work carried out comply with statutory regulations and homologation requirements. They also conform to the same quality standards set by the factory and are covered by the same MF warranty, to provide complete peace of mind for farmers.