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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

Trade

Mixed July figures for Mahindra

Mahindra & Mahindra Farm Equipment Sector (FES) published its tractor sales figures for July 2023. Domestic sales slightly increased, whereas exports dropped significantly, both for the month July, as well as YTD. Commenting on the performance, Hemant Sikka, President Farm Equipment Sector, Mahi...

Austoft 9000 launched in MEA region

Case IH’s latest Austoft 9000 sugarcane harvester series has been launched in the Middle East and Africa region at an event held in Mauritius. Regional sugar industry experts learnt about technological progress in this machine that will help reduce operating costs and enhance harvesting efficiency. ...

AgXeed expands to Czech Republic

AgXeed, producer of autonomous farming robots, keeps expanding its international distribution network. Latest addition to their network is “Leading Farmers CZ” as distribution and service partner for Czech Republic. The technology offered by AgXeed, is more than just a machine. It represents a new w...

Second life for AVR machines

AVR presents Green Select, a new brand that focuses on the second-hand market. The objective is offering reliable machines at an attractive price. “The used market is a full-fledged market in its own right that deserves the same level of commitment”, says Maarten De Smet, AVR Sales & Marketing D...

Mahindra sales slightly recover

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) announced its tractor sales numbers for June 2023. Domestic sales were at 43,364 units, as against 39,825 units during June 2022. Total tractor sales (domestic + exports) were at 44,478 units, as against 41,848 units for the same period last...

AgroVario imports Bednar in Hungary

AgroVario Kft. and tillage and seeding machine manufacturer Bednar from Czech Republic, have signed a distribution agreement. Under this agreement AgroVario will import Bednar tillage machinery in Hungary. Bednar FMT s.r.o. was founded in 1997, and over the past 25 years the company has become an in...

Danish Agro represents AgXeed

Danish Agro Group has obtained the distribution rights of AgXeed from the Netherlands. Under this agreement, the Danish Agro Machinery Division and affiliated companies in Denmark, Sweden, and Norway will sell and distribute AgXeed autonomous robots. The management and support of related digital ser...

Mixed sales figures in North America

Sales figures for 4WD tractors and combine harvesters continued growth during the recent month of May, while some other segments continued declines, according to the latest data from the Association of Equipment Manufacturers (AEM) in North America. Overall U.S. ag tractor unit sales gained in all, ...

Samart predicts buoyant 2023

Samart Kasat Yon, manufacturer of sugar cane harvesters from Thailand, forecasts positive business during the current year 2023 and an even better 2024. To a large extent this is thanks to the good sugar price, which drives the business climate not just in Thailand. Also the export market is doing w...

New Holland continues partnership in East Africa

New Holland Agriculture’s distributor in Kenya, CMC Motors Group Limited (CMC), makes a major shift in its business strategies, which is to move away from the mass-market passenger vehicle segment. Instead the company further steps into distribution of New Holland machinery in Eastern Africa. For ov...
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