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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

Trade

EU crop equipment market declines

According to preliminary data from CEMA, the European Agricultural Machinery Association, the market volume for arable farming and crop protection equipment is expected to value EUR 4.70 billion in 2023. This marks a decline of about 3% compared to the previous year (2022), with -5% for the seeding,...

Mahindra sales slightly recover

Tractor sales figures of Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) slightly recovered in April 2024. Total tractor sales (Domestic + Exports) during April 2024 were at 37,039 units, as against 36,405 units for the same period last year. Exports for the month stood at 1,234 units, a ...

European 2023 tractor market down

The volume of tractor registrations usually is the barometer of investments in ag machinery. In 2023, these registrations went down by 4.9 percent in 30 European countries. Figures on these registrations were published by CEMA, the European Agricultural Machinery Association. Overall, 211,700 tracto...

North America sales picking up

For the second straight month, unit sales of 100+ horsepower ag tractors slightly increased in the U.S., according to data from the Association of Equipment Manufacturers (AEM). March sales jumped 3.2% compared to last year, following February’s increase of 2.8% compared to 2023. Total year-to-date ...

Austoft 9000 arrives in Myanmar

In a bid to boost production and manage the challenges of manual harvesting, Mya Bayin Sugar Mill (Mya Bayin) recently acquired a new Austoft 9000 harvester through Yoma Heavy Equipment (YHE), distributor of CNH equipment in Myanmar. The Case IH Austoft 9000 will enable Mya Bayin to harvest at optim...

Decline in Mahindra sales

Mahindra published its tractor sales numbers for March 2024. Domestic sales were at 24,276 units, against 33,622 units during March 2023.  Total tractor sales (domestic + exports) were at 26,024 units, against 35,014 units for the same period last year. Commenting on the performance, Hemant Sikka, P...

SDF opens branch in Mexico

Same Deutz-Fahr (SDF), manufacturer of tractors, harvesters, autonomous electric tractors and diesel engines, has opened a sales branch in Santiago de Querétaro, Mexico. The new Mexican office, focusing on the Deutz-Fahr and SAME brands, will provide direct support to distributors and dealers across...

AgXeed moves into South of France

AgXeed, manufacturer of autonomous robot tractors, appointed Groupe T3M as its distribution and service partner for Southern France (departments 04, 06, 09, 11, 12, 31, 32, 34, 64, 65, 66, 81, 82, 83), effective from the beginning of Feb, 2024. AgXeed places high priority on its distribution partner...

Iberian crop.zone distributor  

Tajada Barrio S.L. enters into distributorship of crop.zone in Spain and Portugal. The company distributes ag equipment in the Iberian, Spanish and Portuguese markets. Addition of crop.zone further expands the portfolio of the Tajada Barrio Group, which has been active in the agricultural sector for...

Case IH enforcement in France

The Emil Frey France group, distributor of cars, industrial vehicles, motorbikes and spare parts, is investing in the agricultural sector by acquiring the Bretagri dealership. Bretagri covers 3 departments in the west of France (Ille-et-Vilaine, Mayenne and Morbihan). This is the first time the grou...
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