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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

Trade

Pöttinger Netherlands founded

With the strategic decision to establish a sales branch in the Netherlands, Pöttinger is intensifying its presence in this important market. It is another step in the company’s internationalization strategy. For many years Pöttinger machines were distributed in the Netherlands by Duport. After inten...

Asia and Africa emerging markets

In the coming years, Europe and North America will keep taking the lead in the ag machinery industry. “Yet an increasing role will be played by countries such as Indonesia, Vietnam, the Philippines and Thailand, as well as countries in Africa”, said Mariateresa Maschio, President of Fede...

Highest ever Mahindra tractor sales

Mahindra & Mahindra’s Farm Equipment Sector (FES) published its tractor sales numbers for October 2024. No less than 64,326 units were sold on the domestic market, as against 49,336 units during October 2023, the highest number ever. With 1,127 units, the export market remained flat. According t...

Yanmar 45 years in Thailand

Yanmar celebrated 45 years of agricultural presence in Thailand, with the launch of a new tractor model and a concept of a fully electric tractor, as well as the introduction of Nadech Kugimiya as brand ambassador at the Khon Kaen province landmark event. Yanmar S.P. Co., celebrated its 45th anniver...

New Holland expands in Thailand

New Holland strengthens its presence in Thailand with the addition of seven new dealerships, situated across the country’s main agricultural regions. Including these new dealerships, New Holland now operates 23 dealerships and 50 dealer outlets in Thailand, covering every region of the country.  “We...
Trade

Mahindra recovery keeps going

Mahindra’s Farm Equipment Sector (FES) published its tractor sales numbers for July 2024. Domestic sales were at 25,587 units, as against 24,168 units during July 2023. Total tractor sales (domestic + exports) were at 27,209 units, as against 25,175 units for July 2023 last year. Exports for the mon...

Declining sales in North America

U.S. sales of ag tractors and combines in June 2024 fell below reported sales from the same month a year ago, according to new data from AEM. Canada registered slightly better figures of 4WD tractors and combines, compared to June 2023. June sales of 2-wheel-drive tractors dropped 16.3% compared to ...

Mahindra sales further recovers

After slight recovery last May, the Mahindra tractor sales volume further recovered during the month of June. The domestic market in India showed modest growth, compared to previous months and the same period last year. Percentage-wise the export part showed the strongest recovery.   Domestic sales ...

MAM to distribute Case IH in Japan

Mitsubishi Mahindra Agricultural Machinery Co., Ltd. (MAM) in Japan, signed an agreement with CNH for distributing its Case IH product range throughout the country. MAM currently sells and services Case IH products on Hokkaido island. By becoming the distributor for Case IH agricultural machinery in...

Väderstad brings planters to USA

Väderstad has made its full line of Tempo high-speed planters available for sale in the USA, starting June 1, 2024. This includes the all-new Tempo K model, a 24-row planter with low-compaction tracks and 30-inch row spacing. The Tempo K features a 150-bushel central fill system and optional 1,500-g...
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