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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

Trade

Exports from Italy under pressure

A sharp decrease in 2024 for Italian exports of ag machinery which, with a value of EUR 6.8 billion, experienced a 15.1% decline compared to 2023. Made in Italy products are impacted by the downturn in global demand and trade restrictions. At the end of the year, all major markets were in decline wi...

NEXAT operations started in Brazil

After successful product validation under local conditions since 2022, NEXAT officially launches commercial operations in Brazil. With the full portfolio of implements, services, and a local NEXAT subsidiary, the company will offer a full-line system, completed with local manufacturers. NEXAT is a w...

India harvester market is booming

Growing mechanization, optimal crop conditions, and acceptance of modern ag-tech solutions are supporting the Indian harvester market’s strong upward momentum in May 2025. Statistics, published by trade platform TractorGyan confirm this trend.   In May 2025, the Indian harvester market grew 51...

New Holland distribution in Kenya

New Holland appointed Inchcape Kenya as its official distributor in this country in East Africa. The new partnership brings a broad range of mechanized solutions to improve productivity and strengthen New Holland’s business in Kenya. Inchcape plc is a major global automotive distributor with o...

Rostselmash sales collapsing

Rostselmash, the largest ag machinery maker in Russia, will place all 15,000 of its employees on leave for the month of June, according to independent news platform The Moscow Times in Russia. It is the result of collapsing exports and continued market contraction. Rostselmash, headquartered in Rost...

Tractor sales on the rise in India

The Federation of Automobile Associations (FADA) in India released retail tractor sales data, revealing a total of 60,915 units sold in April 2025, compared to 56,635 units in March 2024. This indicates a 7.56% increase for April 2025. According to analysis by trade platform Tractor Junction, market...

European market slightly recovers

The general business climate index for the agricultural machinery industry in Europe has further consolidated its recovery after entering the upswing zone. According to CEMA, the market is  positive again for the first time since mid-2023. From a survey carried out by CEMA, the Business Climate Inde...

European tractor sales at 10-year low

Agricultural tractor registrations in Europe in 2024 were 8.1% lower than in 2023 and at the lowest level since at least 2014. Registrations reached a peak during 2021 and have since declined for three years in a row, dropping by 20% in that time. This appears from figures, published by European Mac...

Shaktiman network is expanding

Shaktiman, ag machinery manufacturer from India, is forming more partnerships with dealers around the world. The company’s expanding portfolio, resonates with customers seeking cost-effective machinery options, without compromising on support. “Dealers occupy a unique and crucial position in agricul...

Mahindra reports record sales figures

Mahindra’s Farm Equipment Sector (FES) reported its tractor sales numbers for March 2025, also clocking the highest-ever annual sales in financial year F’25. Domestic sales in March 2025 reached 32582 units, as against 24276 units during March 2024. Full year F’25 accounted for 424641 units, a...
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