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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

Trade

Deutz-Fahr’s new dealer identity

The Maier Group in Italy opened a new facility in Collepepe in the Perugia region. At this occasion, the company also officially unveiled the new visual Deutz-Fahr dealer brand identity for the first time. Maier is a long-standing partner with over 40 years of representing Deutz-Fahr. The investment...

Mechan expands in Germany

Mechan International, subsidiary of Zweegers Equipment Group in the Netherlands, continues to strengthen its position in Germany with the Massey Ferguson brand. The company expands its dealer network across a key agricultural region under the new name Mechan Deutschland GmbH. Landmaschinen Roschwitz...

Mahindra keeps gearing up

The Mahindra Farm Equipment business has sold 43,403 tractors in March 2026. This represents a growth of 33%. Overall, full year to date (FY26) cumulative total of domestic sales in India, registered the highest ever of 505,930 units, with 24% growth. Commenting on the performance, Veejay Nakra, Pre...

Shaktiman to Spain and Portugal

Shaktiman from India went into partnership with Farming Agricola, distributor of ag machinery in the Iberian market. The agreement represents a next step in Shaktiman’s European growth strategy, aimed at expanding access to farm mechanization solutions across the Iberian Peninsula, with local after-...

Turkey tractor market under pressure

The 2025 tractor manufacturing report in Turkey has been published by association Tarmakbir. Production figures, spanning from January to December, indicate a 41 percent decline compared to the previous year. According to Tarmakbir (Turkish association of agricultural machinery & equipment manuf...

AgroXperten to distribute Oxbo

Oxbo has appointed AgroXperten as its new authorized dealer for slurry application equipment, potato harvesters, and forage mergers in Denmark. The partnership strengthens local support for farmers and contractors by improving access to parts, service, and technical know-how. With more than 20 years...

Flying 2026 tractor sales start in India

Retail sales in India recorded strong growth in January, according to trade platform Tractor Junction. Total sales reached 113,210 units, compared to 92,337 units in January 2025, marking a 22.61% year-on-year increase. This rise points to better buying at dealerships at the start of the year. Mahin...

Shifting machine markets geography

Geopolitical and economic variables are affecting the performance of the agro mechanical sector, which closed 2025 with a decline in traditional markets. India’s growth continues, with tractor sales exceeding one million units. Growth of the ag machinery market is also expected in Asia, Africa and L...

Italy 2025 market shows recovery

Tractor registrations in Italy rose to over 17,500 units in 2025, a 13.7% increase over the previous year. Almost all other types of vehicles are also seeing growth, marking a partial recovery from the negative trend of recent years.  After three years of sharp decline, the Italian tractor mark...

Homburg Belgium distributes Hardi

Joskin DistriTech and Hardi International will discontinue their distribution agreement for the Belgian market. Effective from 1 January 2026, Homburg Belgium will be the new importer of Hardi sprayers in Belgium. This decision marks the conclusion of a fruitful collaboration between Hardi and Joski...
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