Deutz-Fahr’s new dealer identity
The Maier Group in Italy opened a new facility in Collepepe in the Perugia region. At this occasion, the company also officially unveiled the new visual Deutz-Fahr dealer brand identity for the first time. Maier is a long-standing partner with over 40 years of representing Deutz-Fahr. The investment in this modern infrastructure demonstrates the company’s […]
The Maier Group in Italy opened a new facility in Collepepe in the Perugia region. At this occasion, the company also officially unveiled the new visual Deutz-Fahr dealer brand identity for the first time. Maier is a long-standing partner with over 40 years of representing Deutz-Fahr.
The investment in this modern infrastructure demonstrates the company’s confidence in the Deutz-Fahr brand, reflected by its sales network and customers. This was suppoted by the results of the DSI 2025 (Dealer Satisfaction Index), conducted by European dealership network CLIMMAR and presented at Agritechnica 2025.
The Deutz-Fahr brand turned out the most highly rated by European dealers. In a period of steady growth, the brand rose to the top spot over the last four years, a testament to Deutz-Fahr’s strategy, which is based on collaboration, transparency and practical support for its commercial partners.
“This success is the result of a constant commitment to developing high-quality products designed to meet the market’s needs in a practical way. It confirms that a solid and ongoing partnership with our dealer network, combined with a keen ear for their needs, is a fundamental strategic element in steering the future of agriculture towards ever-higher levels of innovation and efficiency,” said Alessandro Maritano, Chief Commercial Officer at Same Deutz-Fahr (SDF).
The Maier Group’s new opening in Collepepe on 1 March 2026, is tangible proof of the strength of this network. Deutz-Fahr partner since 1983, the Maier Group has invested in a modern 8,000-square-metre facility, 1,600 square meters of which are covered. The Collepepe site is the first to have fully adopted Deutz-Fahr’s new brand identity. The design of the new business layout includes a modern showroom, a state-of-the-art parts warehouse and a specialist workshop.
“This project confirms the soundness of the path we have taken in recent years, based on clear and simple processes, practical support for the dealer network and a vision shared with dealers,” said Mirco Romagnoli, SDF’s Group Director of Marketing & Communication. “In a constantly evolving market environment, our aim is to continue building relationships based on transparency, expertise and mutual value, enabling dealers to operate effectively and tackle future challenges with increasingly advanced tools, whilst ensuring the highest standards of end-customer satisfaction.”
