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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

Trade

John Deere distributes SmartPan

Bushel Plus entered into a strategic partnership with John Deere, making the Bushel Plus SmartPan System available to U.S. and Canadian customers through John Deere’s North American dealer network. This collaboration brings together Bushel Plus’s drop-pan measurement system and John Deere’s Harvest ...

Maschio Gaspardo in Full Line stores

Maschio Gaspardo recently inaugurated a new Full Line store in Slovenia. This new concept is entirely dedicated to marketing the complete range of Maschio Gaspardo branded equipment, a strategic initiative aimed at consolidating the Group’s presence in important and expanding markets. The Full...

Mahindra takes major leap

Mahindra & Mahindra’s Farm Equipment Business (FEB),  published  its tractor sales numbers for November 2025. The manufacturer from India produced 42273 units for the domestic market, as against 31746 units in November 2024. This reflects a 33% year-on-year growth. Total tractor sales (Domestic ...

Fendt enters Argentine market  

Fendt has been present in South America since 2019, until the present only in Brazil. The AGCO subsidiary now also opens three sales – and service locations in Argentina, thus strengthening its  position on the Latin American market. Fendt begins its operations in Argentina with three new deal...

Major order for Samart Kaset Yon

A celebration was held in Mukdahan Thailand earlier this month, as the final unit of an order of 23 Samart Predator sugarcane harvester units was delivered to the Saharuang Co. sugar mill. The delivery of the Predators was just in time for the upcoming crushing season commencing by the end of Ocober...

Metsjö distribution in Canada

Ivarssons i Metsjö AB (Metsjö) from Sweden went into partnership with LanAgro in Ontario, Canada. The specialist in the import of Scandinavian ag machinery, will represent and distribute the portfolio of the Nordic specialist in trailers and hook lift systems in Canada. Metsjö is well-known througho...
Trade

AVR strengthens UK dealer network

In order to consolidate further growth in the UK, AVR has added dealer Ernest Doe & Sons Ltd and two service points, Jackson Agri & Plant Ltd and Matt Horler Agricultural Engineering Ltd, to its local network.  AVR aims to continue expanding its business in the UK market and display its full...

Tractor market India keeps growing

Tractor sales in India went up by 8.05% in July 2025, compared to July 2024, according to online trade platform Tractor Junction. 64,322 new tractors were sold, compared to 59,530 tractors in July 2024. Some companies sold more units and grew well, while others sold fewer and lost some market share....

Deutz-Fahr distribution in East Africa

Same Deutz-Fahr Group (SDF) signed a distribution agreement with Grupo JAP, as the exclusive importer of Deutz-Fahr tractors in Tanzania, Kenya, and Uganda. The agreement marks an important step in strengthening Deutz-Fahr’s presence in East Africa. Grupo JAP will distribute the Deutz-Fahr brand thr...

Fendt distributor change in Balkans

From September 1st, 2025, Fendt distribution and service in the Balkan region, will be done by Inter Agrar. These countries include Slovenia, Croatia, and Serbia. Inter Agrar is a newly founded subsidiary of the Schröder Group from Germany. Previous distributor Interexport, has sold its entire ag ma...
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