In order to consolidate further growth in the UK, AVR has added dealer Ernest Doe & Sons Ltd and two service points, Jackson Agri & Plant Ltd and Matt Horler Agricultural Engineering Ltd, to its local network. 

AVR aims to continue expanding its business in the UK market and display its full machinery range in the UK. Therefore, like in other key markets, AVR already expanded its local AVR UK team last year to support dealers and customers. Now the manufacturer from Belgium further strengthens its dealer network in the UK.

Ernest Doe & Sons is well placed to support clients with AVR machinery, backed by their expert advice and service. AVR machines will be available throughout their entire network, which enables AVR to make its machines easily available to a wide audience.

“Partnering with Ernest Doe & Sons is an important step for us”, said Andrew Starbuck, Country Manager UK, AVR. “Their extensive branch network, experienced sales teams, and strong aftersales support make them the ideal partner to deliver our machinery to potato growers throughout the Ernest Doe trading area. We look forward to working closely together to help customers get the best out of our machines.”

Thanks to the appointment of Jackson Agri & Plant Ltd and Matt Horler Agricultural Engineering Ltd as new Service Dealers, potato growers in both the Yorkshire and South West region will now have local, specialist support for AVR machinery. Offering service, spare parts, and sales assistance for AVR’s full range, from planters and harvesters to grading and crop care equipment, they both bring years of root crop expertise to the role.

Led by Managing Director Neil Jackson, Jackson Agri is already well-established in the agricultural sector, providing specialist servicing for a variety of equipment, including applicators from leading manufacturers such as Chafer Horstine, Stocks, and others. Their strong local presence and in-depth technical knowledge make them ideally placed to support AVR customers across Yorkshire.

Matt Horler also brings a lot of experience to the table. With his professionalism, he will provide the South West region with service and advice.

These service points will be supported by AVR’s UK-based personnel, both in sales and aftersales.

Highlights

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

Related articles

Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...