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Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...

Mahindra growing substantially

Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), published its tractor sales numbers for May 2026.  Domestic sales in India reached 47,845 units, as against 38,914 units in May 2025, reflecting a 23% year-on-year growth. Total tractor sales (Domestic + Exports) during May 2026 were at 4...

Ascenso further expands in Belgium

Ascenso Tyres Europe appointed Q Team as distributor for Belgium. Hence, the OHT brand of Mahansaria Tyres Private Limited (MTPL) continues to strengthen its footprint across Europe. The addition of Q Team marks a step further in the company’s position in the Belgian market. This new partnership wil...

Highlights

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

Trade

CEMA presents European industry report

CEMA, the European Agricultural Machinery Association, published its 2022 Industry Report. The report includes detailed characteristics and key figures of the industry represented by CEMA. It also includes figures on the farm machinery industry in a global perspective. The report provides a complete...

Steyr gaining ground in Poland

Poland, one of the fastest-growing markets for Steyr tractors, now has two new dealer premises to match the brand’s standards of customer support and the growing level of interest from potential new customers in the Polish market. The third branch for AgroPerfekt was inaugurated. Steyr dealer AgroPe...

Global cotton picker market on the increase

The worldwide demand for cotton is driving up cotton output throughout the world, particularly in South-East Asia.  As a result, the market for mechanical harvesting increases, according to a study of market research agency TMR. Apart from the well-known global professional manufacturers of cot...

Highest ever tractor sale for Mahindra

Mahindra’s Farm Equipment Sector achieved the highest ever monthly tractor sale in India at 47,100 units, during September 2022. Total tractor sales (Domestic + Exports) were at 48,713 units, as against 40,331 units for the same period last year, an increase of 21 percent. Commenting on the performa...

Vantage AM to distribute Robotti in France

Precision farming techniques and robotics are a perfect match. This is why Agrointelli has partnered up with a number of companies, who have specialized in precision agriculture. Now, French Vantage Atlantique Méditerranée (AM) is joining the Robotti team, being the fourth representative from the Tr...

Kubota releases electric tractor in Europe

Kubota releases a limited number of the LXe-261 compact electric tractor in Europe. The tractor will be made available for a long-term rental service for local municipalities in Europe starting in April 2023. Kubota advocates carbon neutrality by 2050 in the Environmental Vision that it announced in...

Case IH unleashes Austoft 9000 in Thailand

Case IH’s latest sugarcane harvester, the Austoft 9000 series, has been unveiled in Thailand. The new series includes a raft of features to deliver next level productivity, performance and reliability. The new models are now available for customers South East Asia. A new level of sugarcane harvestin...

Mixed July sales figures in North America

U.S. and Canadian ag tractor monthly unit sales in July 2022 fell, while harvester sales grew in the U.S., according to the latest data from the Association of Equipment Manufacturers (AEM). U.S. total farm tractor sales fell 21 percent for the month of July compared to 2021, while U.S. self-propell...

Fendt getting foothold in South Africa

When AGCO Africa launched the Fendt IDEAL combine harvester range in South Africa last year, well-known Sasolburg farmer Tharina Terblanche knew this was the machine she had been looking for. Two machines have made their debut on the farm meanwhile, as well as Fendt and Valtra tractors. The Fendt ID...

Novag establishes subsidiary in Germany

French agricultural machinery manufacturer Novag founds its first sales and service subsidiary in Germany. R&D and production will remain at the main site in Fressines, France. Sales and Customer Services however, will gradually transfer to Novag GmbH in Hanover. All customers and partners world...
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