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BKT broadens partnership in Rugby

BKT and the United Rugby Championship (URC) have extended their partnership until 2030, featuring a renewed scope and positioning. BKT now becomes the official global tyre partner of the tournament, broadening its reach across all URC territories: Ireland, Italy, Scotland, Wales and South Africa. Th...

World Agritech moves to Italy

The global news portal you are currently viewing, is moving to a new owner. Five years after its launch, World Agritech has been acquired by Italian publishing house Vado e Torno. Acquisitions are not uncommon in the global agricultural machinery business. And now the same applies to dev.world-agrit...

Jacto expands in Farming Simulator

New Jacto machines are available in Farming Simulator 25. Among the new features is the Meridia 200 Peanut planter. Available with six planting rows, the machine supports both no-till and conventional farming systems, offering solutions tailored to different field requirements. The company’s e...

Rice farming in the streets of Italy

As part of the RISO’ international rice festival, currently taking place in Vercelli, Italy, a display of specialized machinery for rice field operations has been set up. From tractors to levelling machines and weed-control robots, the Italian industry develops technologies to manage every stage of ...

Fendt and MF in mobile game

Equipment from Fendt and Massey Ferguson have officially been licensed by AGCO and will be featured in “American Farming 2,” the free-to-play mobile farming simulation game.  Appearing in the game is part of how AGCO builds awareness and engages the next generation of farmers, rural audi...

Fendt IDEAL sets harvesting record

Witnessed and verified by record registration body RankBrasil, a Fendt IDEAL combine harvested 2,599 metric tons of corn (approx. 43,323 bags of 60-kg) in 24 hours without interruption. The record represents the largest volume of corn ever harvested in 24 hours by a single machine in Brazil. The ach...

Highlights

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

General

MF Brazil builds 35X limited edition

Massey Ferguson is celebrating its 175th anniversary in 2022. At this occasion, Massey Ferguson in Brazil is building a limited edition of 100 units, of the iconic 35X model in its plant in Canoas, Rio Grande do Sul. The MF 35X model was introduced in 1962, exactly 60 year ago. This was an upgrade o...

BKT goes into rugby sponsoring

Tire brand BKT becomes Title Sponsor of the United Rugby Championship (URC) until 2025 in the northern hemisphere of the world, and alongside Vodacom, the league’s Title Partner in South Africa. The league will be known as the ‘BKT United Rugby Championship’. The news follows on from the league’s re...

Japanese MSK paints MF 7718 S jubilee edition

With the striking paint work of this “MF 7718 S Ghost”, distributor MSK Farm Machinery of Massey Ferguson in Japan, celebrates its 50th anniversary. At the same time, the company takes the opportunity to celebrate the 175th anniversary of MF. The MF 7718 S Ghost is the only tractor, painted in Candy...

U.S. singer Luke Bryan markets Fendt popcorn

AGCO Corporation and country music superstar Luke Bryan will introduce on August 25 Fendt & Luke Bryan’s Boldly Grown Popcorn, a limited-edition packaged snack made with the help of a few farmer friends from Merritt Pop Co. When he isn’t performing sold-out concert tours, recording chart-topping...

Another Red Dot Design award for Steyr

Steyr, European tractor brand of CNH Industrial, has been awarded the 2022 Red Dot Design award in the Design Concept category for its “Hybrid Drivetrain Konzept”, a hybrid diesel-electric drive system conceived to power lightweight, high-horsepower tractors. The Steyr Hybrid Drivetrain Konzept was ...

NH: planting a tree to driving biodiversity

The Chesapeake Bay watershed, a vast area on the US’s Eastern Seaboard, is not only home to a variety of trees, shrubs, and wildlife, but is also the birthplace of New Holland Agriculture, a global agricultural brand of CNH Industrial. Since it was founded in 1895, New Holland has maintained a campu...

Case IH safeguards Thai sugarcane harvest

A Case IH Austoft sugarcane harvesting parts expo, including training program was held in Thailand.  As a result, customers are prepared for a trouble free upcoming harvesting season with genuine parts and proper maintenance. For the 58 sugar mills in Thailand, it’s vital that harvesting equipment i...

Trelleborg wins ag tire award in Brazil

Trelleborg Wheel Systems (TWS) gained the “Visão Agro Centro-Sul” award for “Best Agricultural Tire” in Brazil. TWS was recognized for its excellence in tire solutions that help farmers increase productivity while reducing costs in their farming operations. The award ceremony was held in...

Mahindra and Swaraj gain ITOTY awards

Mahindra Tractors and Swaraj Tractors, both part of Mahindra’s Farm Equipment Sector, together received eight awards at the third edition of the Indian Tractor of the Year (ITOTY) 2022 ceremony in New Delhi, India. ITOTY, initiated by Tractor Junction in 2019, is a platform to recognize the efforts ...

Case IH hosts training in South Africa

Case IH recently hosted an international Product Training Camp for dealer principals, salespeople and key-account customers from the Africa and Middle East region. The two-day training session, which took place in early June, was held in Bothaville, South Africa. Altogether 42 participants from 21 c...
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