In the fourth article of CNH’s 2024 “A Sustainable Year” series, learn more about how the company is raising environmental awareness across Brazil. Creating long-term sustainability starts by both enthusing and informing children and young people, the future custodians of the planet.

As such, CNH Brazil supports a range of extra-curricular cultural activities at rural schools, and these focus on environmental education, diversity and inclusion, robotics, entrepreneurship, sport, and advocacy for human rights.

Last year, the Case IH and CASE Construction Equipment brands, together with financing arm CNH Capital, sponsored these campaigns for the second consecutive year at schools in both cities and remote areas in Brazil’s north-east, an ever-growing agricultural frontier.

The article details how content was explained in child-friendly and engaging ways. For example, audio and comic books, workshops and theatre productions, were presented to over 15,000 children in the north-eastern states of Piauí and Maranhão.


Highlights

“Agricultural robots” today at Agritechnica digital

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“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

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“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

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