BKT continues in Aussie cricket
Tire manufacturer BKT will continue as naming rights partner of the Golden Cap awards in the Big Bash League in Australia for another three years. This extension will take the long-term collaboration through until the 2028-29 Big Bash seasons, taking the partnership beyond a decade. BKT has been indeed, an official league partner since 2018. […]
Tire manufacturer BKT will continue as naming rights partner of the Golden Cap awards in the Big Bash League in Australia for another three years. This extension will take the long-term collaboration through until the 2028-29 Big Bash seasons, taking the partnership beyond a decade.
BKT has been indeed, an official league partner since 2018. This three-year extension further reinforces both organizations’ commitment to supporting the growth of Australian cricket and enhancing the overall experience for fans and players alike.
Throughout the partnership, BKT has established a strong presence within the Big Bash Leagues, becoming closely associated with the tournament. The renewal of the agreement reflects the shared vision of the two companies, based on long-term commitment, fan engagement and strong ties with local communities.
“The extension of the partnership with the BBL has continued to evolve since 2018, bringing us to achieve significant milestones together” , stated Rajiv Poddar, Joint Managing Director, BKT. “Australia remains a strategic market for BKT, and cricket is one of the country’s most popular and passionately followed sports, bringing together millions of fans every year. That’s why we are pleased to continue supporting one of the world’s most exciting cricket competitions through the 2028/29 season. We look forward to building on the success we have achieved together and creating lasting value for our stakeholders, partners and fans around the world”.
Alistair Dobson, Cricket Australia’s General Manager, Big Bash Leagues, added: “BKT, has been a fantastic supporter of the Big Bash for nearly a decade. The BKT Golden Bat and BKT Golden Arm caps have long been popular with players and fans and a great way to celebrate the world-class batting and bowling across both the BBL and WBBL. BKT Big Bash Tipping also adds to the fan experience, giving fans another avenue to engage with the leagues and challenge their friends, families and workplaces. We’re looking forward to continuing our relationship with BKT as this partnership extends beyond a decade in the coming years.”
