BIG SEE award for Steyr Plus

Launched less than 12 months ago, the five Plus models are the first in the STEYR line to receive new styling. The latest in the string of design prizes earned by the Plus, the Product Design Award is part of BIG SEE, a south-eastern Europe initiative that began in the early 2000s and seeks to ‘become the global springboard for a responsible, Bio Intelligent Generation’ in South East Europe, hence BIG SEE.

The four-cylinder Plus tractors, all featuring FPT engines that meet Stage V emissions regulations and low fuel consumption, replace the Kompakt series. STEYR aims to emulate their success as a popular tractor in Slovenia and neighbouring countries in central Europe. The Plus range blends fresh styling with new technology designed to help maximise efficiency and minimise environmental impact.

A new integral high-performance lighting package eases operator strain and ensures safety for the driver and others around the tractor. In the restyled cab, a full suite of precision farming technology, including S-Guide steering automation and S-Fleet telematics, is available for the first time at this power level, automating key functions to minimise driver fatigue and maximise fuel efficiency. 

“STEYR Plus has won various awards since its introduction, and we are delighted to add this one to its collection,” said David Schimpelsberger, business manager at STEYR Traktoren, who accepted the prize alongside Primoz Gubensek, CEO of ITRO d.o.o., STEYR’s Slovenian importer, at the BIG Design festival in Ljubljana on October 11th.

“The BIG SEE award underlines our design focus on an integrated blend of style, sustainability and productivity.”