Trelleborg wins tire award in Brazil

Trelleborg Tires has once again been named “Best Agriculture Tire” at the 22nd Visão Agro Brazil Awards, held in Ribeirão Preto (SP), the heart of Brazilian agribusiness. The award underscores Trelleborg Tires’ ongoing focus on technological tire quality and its contribution to sustainable growth within Brazil’s agricultural sector. The trophy was accepted by Fábio Metidieri, […]

By Redazione

Trelleborg Tires has once again been named “Best Agriculture Tire” at the 22nd Visão Agro Brazil Awards, held in Ribeirão Preto (SP), the heart of Brazilian agribusiness. The award underscores Trelleborg Tires’ ongoing focus on technological tire quality and its contribution to sustainable growth within Brazil’s agricultural sector.

The trophy was accepted by Fábio Metidieri, Agri Sales Director at Yokohama TWS Brazil. The recognition further strengthens Trelleborg Tires’ partnership with Brazilian farmers and OEMs.

Trelleborg Tires is expanding the adoption of its ProgressiveTraction technology across its TM range, from the TM600, designed for row-crop applications, to the TM1000, the top-of-the-line tire for high-horsepower tractors. This tire tread features a dual-edge lug design that works progressively on the ground, delivering traction, self-cleaning, and reduced vibration. These advantages contribute to greater efficiency, extended tire life, and higher soil protection, also in Brazil.

“Receiving this award once again reinforces our commitment to Brazilian agriculture,” added Metidieri. “Our goal is to keep advancing in technology and field performance, ensuring that every Trelleborg tire delivers real value in terms of efficiency, sustainability, and profitability”.

Trelleborg Tires maintains a solid presence in Brazil through a dedicated team of tire experts, intensive field testing and OEM partnerships across the country’s main farming regions. This proximity enables fast technical support and ensures that product development remains closely aligned with the needs and challenges of Brazilian agriculture. As Metidieri commented: “This award reflects the trust placed in our team and our products by professionals throughout the sector. It strengthens our commitment to delivering technologies that address local challenges and help shape the future of Brazilian farming”, Fábio Metidieri concludes.

Highlights

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

Related articles

EIMA 2026 innovations recognized

The 19 winning models of the ‘Technical Innovations’ competition, at the occasion of  the upcoming EIMA International tradeshow in Bologna, Italy, have been recognized. A further 35 technologies have been selected by the jury as ‘Technical Evolution’. The technological potential of the agricultural ...
Award

NEXAT wins Ag in Motion award

NEXAT has been awarded the Gold Award in the equipment category of the Ag in Motion 2026 Innovations in Agriculture Program. The award was presented at the Remai Modern Art Gallery in Saskatoon, at the occasion of Ag in Motion 2026, Western Canada’s premier outdoor farm show, drawing more than...

Award on apple spraying technology

To coincide with the 14th edition of Interpoma, international trade fair dedicated exclusively to apple growing in Bolzano, Italy, applications have officially opened for the Interpoma Award 2026.  This honour will recognise the best application spraying technologies for more precise, efficient and ...

Tractor of the Year 2027 started

The curtain is lifted on a new edition of “Let The Challenge Begin,” the opening event at which BKT Tyres and Tractor of the Year (TotY) officially launch a new edition of the international award for the best agricultural tractors. In the city of Naples in Italy, Tractor of the Year 2027 kicked off ...