Swaraj celebrates 50th anniversary

A limited-edition variant of the Swaraj 855 FE and Swaraj 744 FE tractors was showcased at a ceremony commemorating Swaraj Tractors’ 50th anniversary. The celebratory event at its first manufacturing plant in Mohali, set against a backdrop of nostalgia and camaraderie, served as a tribute to Swaraj’s enduring legacy and a token of gratitude to all of its stakeholders. This limited-edition tractor will be available for only two months across India in five Swaraj variants- 843 XM, 742 XT, 744 FE, 744 XT, and 855 FE.

The event witnessed culmination of “Josh Ka Swaran Utsav”, a nationwide campaign that returned after traversing the length and breadth of the country and visiting over 50,000 customers. Additionally, a sand art crafted during the event from Desh Ki Mitti, collected from every corner of India stood as a testament to Swaraj’s deep roots across diverse landscapes.

The unveiling of a coffee table book, further enriched the narrative of Swaraj’s legacy, serving as a living testament to its fifty-year journey. More than just a collection of anecdotes, it captures Swaraj’s rich history, journey, and intangible relationship with stakeholders, which will be remembered and revered forever.

In a poignant moment, a new CSR program- ‘Skilling 5000’ was also announced underscoring Swaraj’s commitment to driving positive change in society, aligning with Mahindra Group’s philosophy of ‘Together we Rise’ and FES’s purpose to ‘transform farming and enrich lives’.

Through ‘Skilling 5000’, Swaraj aims to empower women and specially abled by providing vocational skills in agriculture and other trades.