PTx expanding across North America

In only one year since the PTx Trimble brand was launched, the company has leveraged a channel-based strategy to integrate PTx solutions into over 50 additional Fendt and Massey Ferguson dealers across the United States and Canada. Additionally, AGCO’s goal is to equip all of its production agriculture dealerships in North America with the PTx Trimble guidance and steering portfolio by the end of 2025.

A key driver of AGCO’s PTx expansion has been the implementation of its Technology Dealer Strategy, which develops channels within its distribution network that offer complementary product lines from the growing PTx Trimble and Precision Planting solution portfolios. Base Technology dealers will have the opportunity to retrofit multiple brands of equipment with PTx guidance and steering technology. Full Line Precision Ag dealers provide solutions for every season through PTx retrofit technologies from PTx Trimble and Precision Planting for all machinery brands, including advanced solutions for water management and controls for planters, seeders, sprayers and other implements. The approach strengthens AGCO’s overall precision ag dealer network and enables farmers access to precision ag tools and expertise throughout the entire crop cycle, regardless of their operation’s scale or complexity.

“Our commitment to precision agriculture has never been stronger,” said Eric Hansotia, AGCO Chairman, President and CEO. “Through the rapid expansion of PTx supported by our Technology Dealer Strategy, we are equipping our dealers with the tools and expertise to help farmers maximize yields and profitability.”