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Jalison Cruz managing Oxbo do Brasil

Oxbo appointed Jalison Cruz as general manager of Oxbo Brazil. In this role, Cruz will be responsible for the overall leadership of Oxbo’s Brazilian operations, including strategy execution, business performance, and continued development of the team.  Cruz brings more than 20 years of experience in...

Vice President Procurement AGCO

Jens Jorch will be joining AGCO in early September as Vice President Procurement. Jorch brings more than 20 years of international industrial experience, including over 15 years in global direct and indirect procurement. Jens Jorch joins AGCO from BMW Group, where he held senior leadership roles acr...

Siloking enforces management board

Siloking Mayer Maschinenbau is systematically aligning its leadership structure to support further growth. Effective August 1, Jürgen Rückert has been appointed to the executive management team. Alongside Georg Mayer as Chief Executive Officer (CEO) and Margit Mayer as General Manager, Jürgen Rücker...

Leadership changes at AGCO

AGCO Corporation appointed Damon Audia and Indira Agarwal at new positions in the company. Audia becomes President of PTx & Corporate Strategy, whereas Agarwal has moved to the position of Senior Vice President, Chief Financial Officer. In this position, she succeeds Damon Audia. Damon Audia’s n...

Helmut Claas would have turned 100

Claas is marking the 100th anniversary of the birth of Helmut Claas, honouring the engineer and entrepreneur whose innovations helped transform modern agricultural technology, while shaping the company into a global player in the ag machinery industry. Born in Harsewinkel, Germany in 1926, Helmut Cl...

Highlights

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

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Paolo Mantovani joins BKT Europe

BKT Europe appointed Paolo Mantovani as Head OEM Industrial & OTR Europe. Thus, the European subsidiary of tire manufacturer BKT from India, accelerates its journey to become a strong global player in the Original Equipment (OE) market. With over 15 years of commercial and strategic experience a...

Delphine Guey managing AXEMA

AXEMA, trade association for the ag machinery industry in France, appointed Delphine Guey as its new Director General. She will succeed Laurent De Buyer, who will step down in early 2026 after four years in this role and more than 20 years of service to the agricultural equipment sector. Delphine Gu...

Brian Sorbe named president PTx

AGCO appointed Brian Sorbe as president of PTx, effective August 25, 2025. With nearly three decades of experience in precision agriculture, global sales and product development, Sorbe brings a wealth of expertise to this pivotal role. “I am pleased to welcome Brian to the AGCO team as the lea...

Ronald Slaats managing ZWEQ

As of 1 August 2025, Ronald Slaats has taken on the role of Group Managing Director of Zweegers Equipment Group (ZWEQ), supplier of machinery and equipment for agriculture and other sectors. His appointment marks the next step in the company’s growth and strengthening of its leadership team. I...

Desjardins CCO at Maschio Garpardo

Maschio Gaspardo appointed Yves Desjardins as Chief Commercial Officer (CCO). This marks a strategic step in the company’s growth path and international consolidation. In an increasingly demanding global agricultural market, characterized by technological challenges and a growing demand for reliabil...

Leadership change at Pöttinger CZ

At the end of July 2025, the head of Pöttinger’s plant in Vodňany (Czech Republic), Jindra Susolová, retires after nearly two decades in the post. She successfully led and developed the production and technology site in Vodňany since 2007. She will be succeeded by Monika Susolová. After leaving scho...

Management change at MF

Massey Ferguson changes its Europe & Middle-East organization.  Vice President & Managing Director Massey Ferguson EME Thierry Lhotte will leave the company. His position will be taken over by Marco Mazzaferri. Thierry Lhotte started his career in Massey Ferguson 37 years ago and successfull...

Managing Director Kverneland

Tobias Schiffmann will take over the position of Managing Director sales in Germany & Austria of Kverneland Group in Soest, Germany, as off April 1. He succeeds Mr. Niels Veltmann, who will leave the company at his own request on 30 April 2025. “We are delighted to welcome Tobias Schiffman...

Cameron Batten joins CNH

CNH appointed Cameron Batten as Chief Communications Officer. Mr. Batten will join the company’s global leadership team, which is empowered to carry out the effective delivery of CNH’s strategic priorities for profitable long-term growth. Cameron Batten has over 25 years of experience in communicati...

BKT strengthens marketing in USA

BKT Tires has appointed Anette Sklarz Justice as Head of Marketing at BKT USA. The company thereby pursues its commitment to enhancing brand recognition in the U.S. market. Bringing in over five years of marketing experience, primarily in the HVAC manufacturing industry, Anette Sklarz Justice will l...
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