New Holland wins iF design award
New Holland has been recognized again with one of the design industry’s important global prizes, an iF Design Award 2026, granted to the Hybrid Telehandler prototype that made its world debut at Agritechnica 2025. iF Design was founded in 1953, and just one year later the inaugural iF Design Award -now one of the world’s […]
New Holland has been recognized again with one of the design industry’s important global prizes, an iF Design Award 2026, granted to the Hybrid Telehandler prototype that made its world debut at Agritechnica 2025.
iF Design was founded in 1953, and just one year later the inaugural iF Design Award -now one of the world’s oldest and most prestigious design prizes – was given for the first time as a symbol of outstanding design.
Organized by the by the German-based iF International Forum Design, several thousand global professionals and businesses enter the Award annually, submitting their work for evaluation by an independent panel of experts. From almost 5,000 participant companies entering over 10,000 items into the internationally-recognized iF scheme, the New Holland Hybrid Telehandler was picked out by the judges for the unique form, function and differentiation it possesses over standard machines.
The styling created for the Hybrid Telehandler prototype blends New Holland’s distinctive lines with a compact design that integrates new hybrid propulsion technology, using both electric drive and compressed natural gas as power sources, to minimize emissions and maximize autonomy.
“New Holland places great importance on purposeful design with practical benefits for customers, and the Hybrid Telehandler concept is a true example of that.”, says Giampiero Vietti, Senior Designer at CNH.
“The primary design challenge lay in seamlessly integrating the specially developed technical layout of this hybrid prototype with New Holland’s evolving design DNA – a language already established across the latest generation of combines, forage harvesters and tractors, and strongly aligned with sustainability and smart solutions.
“The design team focused on creating modern, functional styling that elevates the operator experience, ensuring exceptional driving comfort, visibility and overall control.
“What initially appeared a complex integration exercise ultimately became an opportunity to redefine proportions and express a distinctive new character. The precise, chiseled surface styling gives the Hybrid Telehandler a robust and contemporary presence, making it a statement of New Holland innovation, with style and functionality that ensure this machine has a true presence.”
