Massey Ferguson produced the 1,000,000th tractor in its factory in Beauvais, France. Another significant milestone as the brand is celebrating 175 years of history. The brand has been manufacturing tractors in Beauvais since November, 20th 1960.

At an event to mark this milestone, Thierry Lhotte, Vice-President & Managing Director Massey Ferguson EAME & President of AGCO in France underlined: “Our Beauvais Massey Ferguson Global Home has grown continuously over the past 62 years, working with and for farmers. On behalf of all our employees I want to thank our customers for their everlasting trust. We are particularly proud to have them represented by the owner of this brand-new MF 8S.305 Dyna-VT, the 1,000,000th tractor produced in Beauvais, Mr Thierry Aubrée, arable farmer and contractor, in the village of La Chapelle des Fougeretz in Brittany, France and his local Dealer Hervé Motoculture”

Mr Aubrée explained why he chose MF as his new tractor : “I’m passionate about new technologies including RTK guidance, section control with a focus on soil preservation and sustainable farming practices. The MF 8S exudes this modernity thanks to its efficient engine, smooth transmission, perfect wheelbase and offers visibility, cab comfort and precision farming connectivity capabilities. Operating my entire MF fleet of 4 tractors, 3 combines, 2 big balers and 1 telehandler, I found a great win-win partnership with my MF dealer based on common trust.”





“With my team, we feel lucky to represent the entire MF dealer network handing over to Mr. Aubrée THE 1,000,000th tractor from the Beauvais Factory. This is a once in a lifetime moment as there is only one 1,000,000th tractor from Beauvais and we wish long and productive hours of work to Mr Aubrée.”, said Jérome Mazière, Managing Director Hervé Motoculture, the Massey Ferguson dealership serving areas in Côtes d’Armor and Ille-et-Villaine in the region of Brittany, France. “We are proud of this 40 year partnership with Massey Ferguson and grateful of the welcome our customer received as well as the opportunity we had to see how the Beauvais site continues to deploy its new activities at an impressive pace despite the past 2 challenging years. This will support our farmer’s needs.”, added Jérôme Mazière.

Highlights

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

Related articles

120 years New Holland Zedelgem

New Holland is celebrating the 120th anniversary of its “Zedelgem Global Centre of Harvesting Excellence” in Belgium. This facility is the company’s strategic hub for the development and production of combine harvesters, forage harvesters and balers exported worldwide. For 120 years, every generatio...

ITL tractor assembly in Kazakhstan

Kazakhstan and India signed agreements following the Kazakhstan-India Business Forum on Trade and Investment, held in Chennai, Tamil Nadu, India on September 9th. This includes the assembly of ITL tractors in Kazakhstan. One of the agreements provides for cooperation between SP BKM LLP and Internati...

Fulchir-BCS deal falls through

The recently announced acquisition of BCS Group by Fulchir Group has been canceled. According to Italian financial website Borsa Italia, the conditions for the transaction no longer exist, due to ‘critical issues’ and ‘unpredictable risks’. The acquisition of BCS by the Fulchir industrial group has ...

Siloking strengthens MT structure

Siloking is reorganizing its management team structure for the next phase of the company’s development. By expanding its senior management, the company is streamlining decision-making and strengthening cross-functional collaboration. Hence, the family-owned company is laying the foundation for...