For more than a decade, John Deere Operations Center has helped farmers connect their field, machine, and operational data in a centralized platform. Now this technology is being taken to the next level with “JD”, the artificial intelligence (AI) assistant built into Operations Center.

The new JD assistant gives farmers an entirely new way to put their data to work: by simply asking it a question. As AI makes farm data more useful and valuable, John Deere is also highlighting its Farmer Data Commitment reinforcing that farmers’ data belongs to them, it remains under their control, and it should create value for their operation.

JD enables farmers to have a conversation with the vast amount of field, machine, and operational data they generate, creating the opportunity to improve yields, drive savings and strengthen farm profitability through AI. Instead of searching across multiple dashboards or reports, farmers can ask questions such as:

  • How did my fuel use during tillage this year compare with the last three years? – helping identify best practices and result in fuel savings.
  • How did singulation compare across my fields, and what impact did it have on yield? – enabling a better understanding of how equipment settings can impact yield.
  • Which sprayer operator is covering the most acres per hour? – resulting in understanding operational efficiencies.
  • When is the optimal time to harvest based on historical trends? — enabling better planning and management of labor.


With JD, farmers can surface the right information quickly and receive practical responses grounded in their own data. The result is a simpler way to make sense of complex operational information and act with more confidence.

JD changes the experience from navigating through a sea of data to simply asking it a question. It puts advanced data analysis within reach by enabling farmers to receive answers tailored to their farm and their needs in a matter of seconds.

As tools like JD make farm data more useful, John Deere believes that farmers should remain in control of their data, understand how it is used, and receive clear value from it. The Farmer Data Commitment outlines ten principles behind that approach:

“Farmers receive value from their data when they can use it to make better decisions, and we believe that value should come with control, transparency, and choice,” said Deanna Kovar, President, Worldwide Ag & Turf Division: Production and Precision Ag, Americas and Australia at John Deere. “Our view is simple: farmers should control their data, clearly understand how it is used, and benefit from the insights it can create. JD and the Farmer Data Commitment are part of the same vision for helping farmers put their data to work on their terms.”

 John Deere is opening a limited Early Access Program for select U.S. agricultural customers, allowing eligible participants to express interest in participation. The AI assistant will become more broadly available later this year through Operations Center on web, mobile, and eventually via in-cab display interface.

Visit Deere.com/YourData to learn more about JD.

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