Fendt Lodge to open in USA

AGCO plans to transform its Jackson, MN, customer facility into the home of its Fendt brand in North America with the opening of the Fendt Lodge Customer Experience Center in early 2024. The 16,000-square-foot lodge will host customer visits, launch events, dealer meetings, factory tours, and corporate gatherings.

Upon its opening in early 2024, a new customer experience center, called the Fendt Lodge, will become the brand’s center for customer visits, launch events, dealer meetings, factory tours, and corporate gatherings. Fendt’s Rogator applicator and track tractors, as well as other AGCO machinery, are currently manufactured in the Jackson facility’s manufacturing component.

“Fendt is intensely focused on customer experience excellence,” said Joe DiPietro, VP of Fendt NA. “The Fendt Lodge will provide an opportunity for our customers, dealers, and team members to come together, learn from each other, and ensure that our solutions exceed their needs. It underscores Fendt’s strong commitment to North American farmers and the Jackson community itself, where Fendt machines roll off the line every day.”

Plans for the Fendt Lodge are still being finalized, but the vast center will occupy approximately 16,000 square feet. It is designed to be a home away from home for North American farmers and styled appropriately for the Fendt brand.

Amenities will include a hands-on history center, meeting rooms, sweeping views of the factory’s assembly line, and even a coffee bar and gift shop. Though the lodge will host frequent customer, dealer, and corporate gatherings, it will also be open to the public for visitor tours.

Fendt has grown rapidly in North America, with dealership locations opening throughout the US and Canada, increasing sales, and strong brand affinity among farmers of all sizes and types. The brand offers a complete lineup of farming solutions, including tractors, planters, combines, and applicators.

“The opening of this new customer center aligns perfectly with our ‘Grow Bold’ theme,” said DiPietro. “Fendt offers farming’s innovative and impressive solutions, and the Fendt Lodge will provide visitors with the same experience. We’re excited to welcome farmers home to the Fendt Lodge.”