DLG goes North America

As part of its internationalization strategy, the DLG (German Agricultural Society) has established its first DLG representative office in North America. Located in Saskatoon, Canada, the office will be managed by Brad Michnik who has been appointed Sales Representative for DLG’s North American operations, including the United States.

Brad Michnik brings more than 30 years of agricultural experience including farm equipment expertise to his role. “We are pleased that Brad will manage DLG’s new representative office in Canada and be responsible for strengthening relationships with North American manufacturers, distributors, farmers and agricultural organizations, all important participants at DLG’s international events such as Agritechnica and EuroTier/Energy Decentral,” said Ulrike Schmidt-Machinek, Head of International Sales, DLG.

Michnik joins the DLG from Saskatchewan Trade & Export Partnership (STEP) where he held various management positions, most recently serving as senior vice-president, responsible for trade development. His responsibilities included supporting North American companies on their export of farm equipment and agricultural products and services through practical export training, market research, and numerous trade missions to strategic world markets.

Prior to joining STEP, he served as Sales Manager for an internationally renowned, Canada-based manufacturer of agricultural and construction equipment. Brad has been active on various boards and committees concerning domestic and international economic and export development initiatives, a number of which were with leading international trade shows.

A native of Canada’s Saskatchewan province, Michnik earned a Bachelor of Commerce (B.Comm.) degree from the University of Saskatchewan. His Certified International Trade Professional (C.I.T.P) designation remains active. The representative office in Saskatchewan is DLG’s first office in North America. Drawing on a network of experts with international expertise, DLG has subsidiary companies in nine countries. DLG is organizer of international trade shows, among the world’s biggest Agritechnica, this coming November in Hanover, Germany.