CNH Industrial launches online parts purchase platform

CNH Industrial has launched a new online parts ecommerce, MyCNHIStore, which simplifies and speeds up the process of purchasing genuine parts for machine owners across its three agricultural equipment brands – Case IH, Steyr and New Holland Agriculture.

The new ecommerce platform is an additional option to visiting the dealership when time pressures make this difficult. It makes the selection and purchase process easier and faster, enabling customers to find the parts needed exactly when they are required.

MyCNHIStore is being launched across European countries and includes the ability to select and order parts at any time. Multi-brand and multi-dealer shopping carts allow customers to buy parts for all their equipment regardless of brand/segment. The platform allows customers to search for parts by name/part number, machine model number, serial number or saved vehicle.

On both a computer and a mobile device, users can also view equipment assemblies to ensure they are ordering the correct part, and 360° photos of faster moving parts can be examined. The platform has now launched in the UK market for Case IH and New Holland Agriculture and is available to access at this link. “Early last year we began planning the addition of a new sales channel in Europe by creating an online shop for CNH Industrial Genuine parts,” says Rosella Risso, Agriculture Segment, Global Parts & Service VP, CNH Industrial. “We recognise that some customers increasingly prefer to conduct more of their business transactions online, especially for reasons of convenience. This new website allows customers to navigate parts catalogues and easily make online purchases of parts for collection or delivery, saving time. The new platform also provides a new digital sales channel and enhanced business opportunities for our dealers. ”Dealers can search the website by marketing category, and both they and their customers benefit from product content that is optimised for search engines to ensure parts are easily found. Meanwhile, customers benefit from a completely new selection and purchase experience enabling them to select parts any time and from anywhere via any device for Case IH, Steyr and New Holland Agriculture brands from one unique address. The site provides full transparency in price and availability, plus shipping timing and costs, and retains the professional competence of the CNH Industrial dealer network in managing the order fulfillment.

“Thanks to the pilot dealer program launched last year,” concludes Rosella Risso, “we have collected customer feedback and ensured optimisation of the features to better meet customers’ expectations. We are providing a dedicated e-commerce team who are responsible for supporting dealers, but also executing targeted, multi-channel digital marketing activities, featuring content optimised for search engines in order to provide our customers with a unique experience in view of continuous improvement of the customer journey.”