The distribution of WEED-IT precision spot spraying technology from Rometron in Canada has changed. After distribution and service in this country through Croplands from Australia,  Rometron will be resuming direct distribution of its WEED-IT precision spraying technology across Canada.

This transition, made in full partnership between Rometron and Croplands, will ensure Canadian farmers experience uninterrupted access to WEED-IT products, backed by strong local support and service. The new distributorship is named WEED-IT Canada and is operating from the Netherlands.

The decision to shift distribution responsibilities aligns with the shared commitment of both Rometron and Croplands to support Canadian farmers with high quality products, service, and expertise. Croplands, which has played a vital role in expanding WEED-IT’s presence in Canada, will work closely with Rometron to ensure a smooth handover that maintains the level of support farmers expect.

Rometron Director Roel de Jonge said: “We’re grateful for Croplands’ partnership and dedication to making the Canadian market a success for WEED-IT over the past four years and will ensure the changeover is smooth and efficient for our Canadian customers.”

Croplands will continue to support the transition by providing ongoing assistance and expertise as Rometron takes on full distribution, sales, and customer support. This approach will benefit farmers by combining Rometron’s direct product knowledge and technical resources with Croplands’ established market relationships and customer service network.

“Both Croplands and Rometron are committed to making sure farmers experience no disruption during this transition,” added Jeremy Rennick of Croplands Australia. “This handover strengthens our mutual dedication to Canadian agriculture and ensures WEED-IT users continue to receive the best in product access and service.”

Highlights

“Cotton King” high clearance tractor

Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Turkmenistan in Central Asia, are rich in cotton production. In order to meet technological constraints, Lovol launched the high clearance TX1104-H “Cotton King” tractor, specifically designed for cotton production in these countries. Th...

“Let the future begin”

The global ag machinery market is continuously evolving. AGCO aims to be in the forefront of new technology. Serving their own customers, but also mixed fleet operations. With new solutions in precision ag, autonomous vehicles and engines running on clean energy. Always with full focus on the farmer...

“Agricultural robots” today at Agritechnica digital

“Agricultural robots” is the first topic in new webinar series on startup technologies, presented in Agritechnica digital. Free-to-attend ‘AgTech’ events explore topics shaping startup innovation scene: robotics, digitalization, circular economy and soil health. Today, 18 January 2022, Agritechnica ...

“I wanted to disrupt the industry”

Craig Rupp is a self-made man. The founder and owner of US based Sabanto, has a clear vision on automation in agriculture. “I wanted to disrupt the industry,” he says. And so, he did. Craig developed the Steward retrofit kit, making tractors operate autonomously. It eases the workload for farmers. B...

“Agritechnica Asia live” is approaching

From 24-26 August, Agritechnica Asia Live 2022 will be held in Can Tho City, Vietnam. At Agritechnica Live, machinery will be demonstrated in the field. Concurrently there’s an exhibition with a seminar programme. The previous edition was held in Myanmar, which attracted visitors from across South E...

Related articles

Wetaskiwin distributes Mini-MAX

Clean Seed entered into a commercial dealer and distribution relationship with Wetaskiwin Co-op (“Wetaskiwin”), under which this co-op will promote and sell Clean Seed’s Mini-MAX SMART Seeder in Central Alberta, Canada. The relationship introduces the Mini-MAX seeder to Wetaskiwin’s established agri...

Millat Tractors partners with LOVOL

Millat Tractors Limited (MTL) in Pakistan has entered into a strategic distribution agreement with LOVOL, agricultural machinery manufacturer from China, to introduce farm equipment across Pakistan. Under the agreement, MTL secures distribution rights for LOVOL’s track-type harvesters, wheeled harve...
Trade

Zoomlion debuts Down Under

Zoomlion made its debut at Elders FarmFest in Toowoomba, Australia, showcasing a full lineup of agricultural machinery and marking its entry into the Australian market. The display featured seven tractors covering 110–410 hp across three technology routes: power shuttle, powershift, and hybrid power...

French market keeps stagnating

The ag machinery industry in France is entering its third consecutive year of contraction. Figures from the 2026 ecnomic report of ag machinery association AXEMA, indicate that the market volume declined 9% in 2025 and recovery is only expected in 2027. Export remains the strongest driver for the in...