Amazone towards one brand identity
As part of its brand strategy, the Amazone Group is changing the design of its groundcare and hoeing divisions over to the colour combination of green and orange. Thus, Amazone is continuing the standardisation of its differing colour schemes within the different divisions of the company. All product lines will therefore match the long-established Amazone […]
As part of its brand strategy, the Amazone Group is changing the design of its groundcare and hoeing divisions over to the colour combination of green and orange. Thus, Amazone is continuing the standardisation of its differing colour schemes within the different divisions of the company.
All product lines will therefore match the long-established Amazone agricultural machinery colour scheme, which in many countries is protected under trademark law. The aim is to strengthen the corporate identity throughout the entire group of companies.
The Amazone Group has been represented in the groundcare market for over 40 years. The mounted and self-propelled mowers/collectors, previously available in green and beige, are renowned, both by local authorities and service providers, for their high level of functionality and quality. The range covers a wide variety of applications. From scarifying and mowing to collecting leaves, these are in use all year round.
Schmotzer Hacktechnik has been part of the Amazone Group since 2019 with its implements offered in the colour combination of blue and orange. In recent years, the collaboration between Schmotzer and Amazone has resulted in new technical impetus and equipment options for even more efficient plant care solutions. In future, this product line will also be presented in the Amazone colours of green and orange. In the course of this process, the Schmotzer brand will also be transferred to the Amazone brand. This will emphasise both visually the affiliation to the Amazone Group as well as accentuating the synergy of the agricultural product lines. This relaunch of the hoeing systems is intended to help market the equipment even more successfully, particularly internationally. The company is relying on the significantly higher global recognition value of the green and orange livery under the Amazone brand.
There will be a transitional phase in both divisions, during which both groundcare and hoes will still be shown at exhibitions and sold in their existing colours..
The standardisation of the colour scheme across all product lines shows Amazone’s aim to further strengthen the market presence of the Amazone brand worldwide in the long term.
